When COVID-19 struck, Casey and Cindy Canning’s business phone rang from the hook – but not in a good way.
Their party rental company – Ranamok Entertainment – has been renting inflated bouncy castles and games for the past 16 years, and hosting festivals for parties, schools and churches.
That all changed earlier this year.
It was canceled after it was canceled, Casey recalled.
“We were basically shut down,” he said. “It’s like a state of shock.”
Cindy Caning said she suffered from depression.
“I found it very destructive.”
Cannings’ company usually goes into debt in the winter, buys new equipment from trade fairs, and then withdraws that money from summer events. Casey said the company quickly turned $ 500,000 in red as most events were canceled from the spring, making only two percent more than the previous year.
It relied heavily on government subsidies to keep business afloat.
I have been spinning from dawn to dusk.– Cindy Canning, co-owner of Ranamok Entertainment
When Cindy decides to look around the house, it ends. She found some cotton candy machines that they usually rent.
The family’s makeshift cotton candy factory was born on December 1st and now offers about 60 flavors – from salted caramel and maple bacon to pink champagne.
“We’re pulling in ten hours a day now and keep trying [with demand], “Said Cindy.” I have been spinning from dawn to dusk. “
He said it was a family affair, helping his four-year-old children spin cotton candy during breaks from their secondary schools.
“Every time we get an online order … we dance around the house and run happily,” he said. “Our house is nice. It smells like marshmallows.”
Not sure if parties and events will return in 2021, the couple believes they have found long-term business in pleasant things.
“We hope this becomes something new for us,” Casey said. “Our spirits are wonderful.”
Voluntary charity to turn 2020 around
Catherine Laundry owns a local event planning company called Call Box Marketing.
He initially had great hopes for 2020.
“This will be my year, this will be a huge year,” he said. “Then the epidemic struck, and that’s it.”
Laundry said his interest was in “big, beautiful events” but by the time March came, all of his events had been canceled.
Laundry was said to have been denied for several months.
“In August, it hit me like a baseball bat – my business is over,” he said. “I fell on my knees and I didn’t know what I was going to do,” he said.
Laundry said he encounters side-by-side chatter such as consulting as he finds out how to highlight his business in an epidemic climate.
With the recent locks that started on Boxing Day, Laundry said it had lost all of its latest marketing customers because their businesses were closed.
This is really important and the season and year we find out.– Catherine Laundry, CEO of Call Box Marketing
“In the meantime, I’m going hard on charity work,” he said.
Laundry said he sleeps four hours a day, working with local organizations to bring supplies to “those in great need.” He planned a marriage within weeks to a woman suffering from terminal cancer.
“It keeps me busy, moving forward,” he said. “Helping others keeps me positive.”
Now, Laundry said the end of 2020 has become one of the “most romantic holidays of her life”.
“[It’s] Year of discovery. This is not a year of loss. ”